How To Create Motivational Content

Video Inspiration

How to quickly make motivational videos that can uplift Monday blues

Kickstarting your video creation process at the beginning of the week can be tasking when you have the "Monday blues." Especially these days, with everyone stuck in their homes, stress and anxiety is at an all-time high – and productivity is at an all-time low. So what better time than to hop on the trending social hashtag #MondayMotivation, and quickly make motivational videos to inspire your audience?! Need inspiration on how to create your own video that's full of motivation and enhance your video marketing strategy? Here are 6 easy ways to craft an inspiring short-form video that viewers will want to engage with and share all over.

1. Set the tone for a healthy mindset

Everyone could use some extra zen these days. Especially those of us living in areas like New York that are getting hit hardest by the pandemic. That's why Wibbitz customer I Love NY put together this peaceful 30-second video, to help their fellow residents find peace of mind during these crazy times. By juxtaposing serene nature scenes with a soothing soundtrack, this type of motivational video can brighten up even the stuffiest of New York apartments, and set the viewer up with a positive mindset for the day ahead.

2. Turn an inspirational quote into a visual story

As part of our Top Stories offering, the Wibbitz editorial team makes inspirational videos called 'Quote of the Day' to highlight anecdotes and inspirational sayings from notable public figures and icons. While the quote below may come from the one and only Duchess of Sussex, subjects of these videos don't have to be superstars — include a positive message from your company's CEO, or encouraging words from a leader in your workplace.

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3. Repackage viral, feel-good stories with your own commentary

There are always stories in the news that highlight delightful moments or spectacular events that restore our faith in humanity. These videos blow up on social media because they remind us about the good that can come out of society. Snippets of viral video inspiration, like in this Dr. Oz Facebook video, are also a quick way to grab an audience's attention and generate tons of views – in this case, nearly 270k!

https://www.facebook.com/droz/videos/566810220851532/

4. Provide actionable solutions for common issues

Common problems can range from how to make a bigger impact in the world to figuring out how to express your true feelings. Cover Media knows how to make a short motivational video that makes an impact. In this example created in the Wibbitz platform, Cover Media focuses on helping viewers decide which flowers express how they feel from loyal to wishing someone wealth and prosperity. Their video inspiration makes it easy to take action and choose the best flowers.

5. Show first-hand proof how dreams can become reality

A leader in commercial law, Shepherd + Wedderburn helps uplift and ignite employees with the help of inspirational videos. In this example, audiences are inspired by a report researching Scotland's global potential with input from over 100 organizations, business leaders, and politicians.

6. Give step-by-step tips for reaching goals

Lists are easy ways to throw together a series of ideas on any subject. You can use this format to make short motivational videos from 5 Ways to Change Your Diet to 7 Ways to Meditate for endless options. Mayo Clinic comprised a list of 7 Ways to Create a New Habit to empower audiences to change up their lifestyle for the better.

Sarah Hughes

Director of Content at Wibbitz

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